The Carmex manager would determine the number of current Facebook likes and level of engagement activity in the stage of "Collect relevant information." This phase involves gathering data and metrics that can help inform marketing decisions and strategies.
Carmex uses key Facebook metrics such as "likes" and "engagement" to keep up with the size and activity of Carmex's Facebook audience. In what stage of the marketing research approach would the Carmex manager determine the number of current Facebook likes and level of engagement activity?
Multiple Choice
Develop the research plan.
Take marketing actions.
Collect relevant information.
Define the problem.
Develop findings.
1 answer