Carmex's first efforts in marketing research had the research objective of figuring out who it was as a company and what the Carmex name means. In the first stage of the marketing research approach, ________Blank, the research objective is set.

Question

Multiple Choice
developing findings
collecting relevant information
developing the research plan
defining the problem
taking marketing actions

Answer 1

In the first stage of the marketing research approach, defining the problem, the research objective is set.