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In which two instances do ethical dilemmas tend to occur in multichannel distribution systems?

Multiple select question.

When there are shifts in the competition

When regrouping activities require all channel members to work together

When customers' Place needs change

During the busy holiday season

1 answer

Ethical dilemmas in multichannel distribution systems tend to occur in the following instances:

  1. When regrouping activities require all channel members to work together - This can lead to conflicts of interest, as different channel members may prioritize their own goals over collaboration and ethical practices.

  2. When customers' Place needs change - Changes in consumer preferences and needs can create ethical dilemmas related to how products are marketed and distributed, potentially leading to issues such as misleading promotions or inadequate service.

While the other two options (shifts in competition and during the busy holiday season) can indeed present challenges, the two selected above are more specifically related to ethical dilemmas within multichannel distribution systems.