A multinational corporation produces many of the world's consumer product brands in the categories of food, beverages, cleaning agents, and personal care products, which are sold in many different retail stores. It would be common for this corporation to Blank______.

Question

A multinational corporation produces many of the world's consumer product brands in the categories of food, beverages, cleaning agents, and personal care products, which are sold in many different retail stores. It would be common for this corporation to Blank______.
Multiple choice question.

use direct distribution

keep most of the profits generated in the channel

take a back seat in channel relations

take the lead in channel relations

GPT-4o mini · Answer

In this scenario, it would be common for the corporation to **take the lead in channel relations**. This is because large multinational corporations often have significant influence over their distribution channels and engage actively in managing relationships with retailers and distributors to ensure their products are effectively marketed and sold.