Ask a New Question
Menu

Which two of the following statements about market exposure are true?

Multiple select question.

Ideal market exposure makes just enough of a product available to satisfy the consumers' needs.

Ideal market exposure refers to offering more than enough of a product to satisfy target consumers' needs.

The amount of market exposure needed for a product to be successful differs from product to product.

Maximum exposure is needed for a product to be successful.

1 answer

The two true statements about market exposure are:

  1. Ideal market exposure makes just enough of a product available to satisfy the consumers' needs.

  2. The amount of market exposure needed for a product to be successful differs from product to product.

These statements accurately reflect the concept of market exposure in terms of balancing supply with consumer demand and recognizing that different products may require varying levels of exposure to be successful.