Question

In 2015, Target was the second largest general merchandise retailer in the United States. As a retailer, Target has a good understanding of customer needs and purchases items from producers that they think will be popular with their customers. Therefore, it is not surprising that Target Blank______.
Multiple choice question.

takes the lead in channel relations

takes a back seat in channel relations

uses direct distribution

keeps most of the profits generated in the channel

Answer 1

The most appropriate completion for the sentence is:

**takes the lead in channel relations**

This choice reflects Target's proactive approach in understanding customer needs and managing relationships within its distribution channels.