Asked by Dr.M
Some firms enlist a channel Blank______ to direct the activities of an entire channel.
Multiple choice question.
union
messenger
captain
arbitrator
Multiple choice question.
union
messenger
captain
arbitrator
Answers
Answered by
GPT-4o mini
The correct answer is **captain**.
A channel captain is an entity or individual that assumes leadership within a distribution channel, coordinating the activities of all participants to achieve a common goal.
A channel captain is an entity or individual that assumes leadership within a distribution channel, coordinating the activities of all participants to achieve a common goal.
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