True or false: The idea of a shared product-market commitment, when all channel members focus on the same target market, has traditionally been the way most firms have handled channel relationships.

Answer 1

False. Traditionally, channel relationships have often been characterized by more fragmented or competitive approaches, where different channel members may pursue their own objectives and target markets rather than a unified focus on a shared product-market commitment. While cooperation and alignment can be beneficial, it has not universally been the traditional method for managing channel relationships.