A video game retailer removed coupons meant for consumers from a new game's packaging. The producer of the game did not like this practice. The disagreement between the retailer and producer is referred to as Blank______.

Question

A video game retailer removed coupons meant for consumers from a new game's packaging. The producer of the game did not like this practice. The disagreement between the retailer and producer is referred to as Blank______.
Multiple choice question.

parallel dissonance

vertical conflict

horizontal conflict

promotional variance

GPT-4o mini · Answer

The correct answer is **vertical conflict**. This type of conflict occurs between different levels of the same supply chain, such as a retailer and a producer.