Multiple Select Question

Question

Select all that apply

Which of the following are desirable to have when delivering marketing research findings to a manager?
Multiple select question.

Inclusion of all raw data as an appendix

Clear and understandable results

Multiple interpretations from which to choose

Condensed findings in about one page

Answer 1

When delivering marketing research findings to a manager, the following options are desirable:

1. Clear and understandable results - It's important that the findings are presented in a manner that is easy to understand, allowing the manager to make informed decisions based on the data.

2. Condensed findings in about one page - A concise summary helps managers quickly grasp key insights without getting bogged down in excessive detail.

While the inclusion of all raw data might be helpful for thorough analysis or further examination, it's typically not necessary for initial presentations to managers. Additionally, while multiple interpretations can provide depth, they may also complicate decision-making if not presented carefully. Therefore, those two options are less desirable in this context.