Multiple Select Question

Question

Select all that apply

Which two of the following should be systematically analyzed when you evaluate the results of research-driven marketing actions?
Multiple select question.

evaluate the decision process

evaluate the information technology

evaluate the decision

evaluate the sales forecasting methods

Answer 1

When evaluating the results of research-driven marketing actions, the two options that should be systematically analyzed are:

• evaluate the decision process
• evaluate the decision

These elements are crucial for understanding the effectiveness of the marketing actions taken and for refining future strategies. Evaluating information technology and sales forecasting methods may be important in certain contexts, but they are not as directly related to the evaluation of research-driven marketing actions.