Companies like Frito-Lay have used Facebook or other forms of social media because they Blank______.
Multiple choice question.
provide the best sample of individuals that is statistically representative of the marketplace
are currently the only source of reliable data they can find
can no longer afford more expensive forms of research
can substitute for the discussions that occur in a traditional focus group
1 answer
The best answer to fill in the blank is:
can substitute for the discussions that occur in a traditional focus group.
This option reflects how social media platforms can facilitate consumer interactions and discussions that provide insights similar to those gathered in traditional qualitative research methods.
