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What are two characteristics of open-ended questions?
Multiple select question.

captures the "voice" of the respondent

good for idea generation about product benefits and advertising

includes predetermined response options

most common for collecting personal information

1 answer

The two characteristics of open-ended questions are:

  1. captures the "voice" of the respondent
  2. good for idea generation about product benefits and advertising

Open-ended questions allow respondents to express their thoughts and feelings in their own words, making them useful for gathering qualitative insights.