The correct answer is:
are a source of data to be "mined" to spot trends
Multiple Choice Question
Marketing researchers are interested in social networks and other consumer-generated online content because they Blank______.
Multiple choice question.
provide the best sample of individuals that is statistically representative of the marketplace
are a source of data to be "mined" to spot trends
are currently the only source of reliable data they can find
can run experiments here without paying participating consumers
1 answer