Why are marketing researchers turning to online surveys to collect primary data?
Multiple choice question.
The biases of other methods are eliminated with this one.
Most consumers now have an Internet connection and an email account.
Consumers have increasing privacy and security concerns.
Researchers can do a better job of clarifying answers with additional probing with this method.
1 answer
The correct answer is:
Most consumers now have an Internet connection and an email account.
This option reflects the increasing accessibility of the internet and the widespread use of email, which makes online surveys a practical choice for collecting primary data.
