The following research methods can be used to generate new ideas:
-
Depth interviews: These provide in-depth insights from individuals, which can lead to new ideas and perspectives.
-
Trend hunting: This involves identifying emerging trends, which can inspire new ideas and innovations.
-
Focus groups: These gather diverse opinions and feedback, which can help generate new concepts and ideas.
Experiments and neuromarketing are typically more focused on testing hypotheses or measuring responses rather than directly generating new ideas. However, they can contribute to idea generation indirectly through insights gained from testing.
So, the correct selections from your options are:
- Depth interviews
- Trend hunting
- Focus groups