What is a mechanical method for collecting observational data?
Multiple choice question.
3M's focus groups to learn about dissatisfaction with steel wool pads
Nielson's "portable people meter," which measures an audio signal of a program as it is being viewed
J.D. Powers' syndicated information about automobile customer satisfaction
Kraft's ethnographic study about consumers in their own homes
1 answer
The correct answer is:
Nielson's "portable people meter," which measures an audio signal of a program as it is being viewed.
This option refers to a mechanical method of collecting data by using a device to measure audio signals, which is an objective and systematic way to gather observational data.
