Multiple Choice Question

Question

Some consumer packaged goods firms that sell to wholesalers may not have the means to gather pertinent data directly from consumers that buy its products, especially over time. A good source of this information is from Blank______.
Multiple choice question.

experiments

sales call reports

U.S. Census information

syndicated data

Answer 1

The correct answer is syndicated data. This type of data is collected and sold by firms that specialize in gathering and analyzing consumer and market information, which can be valuable for those consumer packaged goods firms.