In this scenario, the best option for the marketing researcher is to proceed to collect her own primary data if possible. This choice allows her to gather specific and relevant information tailored to her product category and meaningful groupings that align with her research objectives.
Multiple Choice Question
A marketing researcher has only been able to locate one older study on her product category and the product groupings are not the ones that this researcher thinks would be most meaningful. The researcher should Blank______.
Multiple choice question.
conduct some secondary research
revisit the constraints that have been previously determined for the project
pursue a different objective for her research
proceed to collect her own primary data if possible
1 answer