Multiple Choice Question

Question

Organizations often start a new marketing research study by first examining secondary data primarily because Blank______.
Multiple choice question.

this data are the most up-to-date information the organization can get

this data have the most specific information to develop new research

using this information can result in time and cost savings

customers forget their experiences with products if you ask them later

Answer 1

Organizations often start a new marketing research study by first examining secondary data primarily because using this information can result in time and cost savings.