Which is an example of internal secondary data for marketing research?
Multiple choice question.
a summary of social media comments and ratings for a new product
a paper diary of a viewer's television watching habits to determine ratings
a summary of repeat sales by geographic region that will be used to plan for next year
an article from Business Week on retail sales trends
1 answer
The correct answer is:
a summary of repeat sales by geographic region that will be used to plan for next year
This is considered internal secondary data because it uses previously collected data from within the organization to inform future marketing strategies.
