Question

Multiple Select Question
Select all that apply

Select those items that are considered marketing outcome data.
Multiple select question.

advertising expenditures

accounting records on shipments

social media posts from consumers

salespeople's call reports

sales reports broken down by geographic region

marketing budget reports

Answer 1

Marketing outcome data typically refers to metrics and results that indicate the effectiveness of marketing efforts. Based on the provided options, the following items can be considered marketing outcome data:

1. **Sales reports broken down by geographic region** - This data reflects the results of marketing efforts in specific areas.
2. **Social media posts from consumers** - These posts can indicate customer engagement and sentiment related to marketing efforts.
3. **Salespeople's call reports** - These can provide insights into customer interactions and potential outcomes of marketing strategies.

The other options, such as advertising expenditures, accounting records on shipments, and marketing budget reports, are more related to inputs or financial data rather than direct outcomes of marketing activities.

So, the selected items are:
- Sales reports broken down by geographic region
- Social media posts from consumers
- Salespeople's call reports