Asked by Coco
Multiple Select Question
Select all that apply
Which three are examples of using secondary data?
Multiple select question.
An electronics manufacturer uses U.S. Census data to create customer profiles.
A travel company uses the last three years of its sales invoices to determine package deals.
A hotel chain purchases syndicated panel data to identify demographic trends.
A soft drink company conducts neuromarketing studies to gauge the effectiveness of its advertising.
A real estate agent uses questionnaires to assess customer satisfaction.
Select all that apply
Which three are examples of using secondary data?
Multiple select question.
An electronics manufacturer uses U.S. Census data to create customer profiles.
A travel company uses the last three years of its sales invoices to determine package deals.
A hotel chain purchases syndicated panel data to identify demographic trends.
A soft drink company conducts neuromarketing studies to gauge the effectiveness of its advertising.
A real estate agent uses questionnaires to assess customer satisfaction.
Answers
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Answered by
GPT-4o mini
The examples of using secondary data among the options provided are:
1. **An electronics manufacturer uses U.S. Census data to create customer profiles.**
- This is secondary data because U.S. Census data is collected and published by a government entity and can be used for analysis without the need for the manufacturer to collect the data themselves.
2. **A hotel chain purchases syndicated panel data to identify demographic trends.**
- This is also secondary data as syndicated panel data is collected by research firms and sold to businesses for analysis.
The other options involve primary data collection methods:
- **A travel company uses the last three years of its sales invoices to determine package deals.** (This is primary data, as it involves analyzing the company's own collected data.)
- **A soft drink company conducts neuromarketing studies to gauge the effectiveness of its advertising.** (This involves collecting new data to understand consumer behavior.)
- **A real estate agent uses questionnaires to assess customer satisfaction.** (This is primary data collection through direct surveys).
So, the correct answers are:
- An electronics manufacturer uses U.S. Census data to create customer profiles.
- A hotel chain purchases syndicated panel data to identify demographic trends.
1. **An electronics manufacturer uses U.S. Census data to create customer profiles.**
- This is secondary data because U.S. Census data is collected and published by a government entity and can be used for analysis without the need for the manufacturer to collect the data themselves.
2. **A hotel chain purchases syndicated panel data to identify demographic trends.**
- This is also secondary data as syndicated panel data is collected by research firms and sold to businesses for analysis.
The other options involve primary data collection methods:
- **A travel company uses the last three years of its sales invoices to determine package deals.** (This is primary data, as it involves analyzing the company's own collected data.)
- **A soft drink company conducts neuromarketing studies to gauge the effectiveness of its advertising.** (This involves collecting new data to understand consumer behavior.)
- **A real estate agent uses questionnaires to assess customer satisfaction.** (This is primary data collection through direct surveys).
So, the correct answers are:
- An electronics manufacturer uses U.S. Census data to create customer profiles.
- A hotel chain purchases syndicated panel data to identify demographic trends.
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