The examples of using secondary data among the options provided are:
-
An electronics manufacturer uses U.S. Census data to create customer profiles.
- This is secondary data because U.S. Census data is collected and published by a government entity and can be used for analysis without the need for the manufacturer to collect the data themselves.
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A hotel chain purchases syndicated panel data to identify demographic trends.
- This is also secondary data as syndicated panel data is collected by research firms and sold to businesses for analysis.
The other options involve primary data collection methods:
- A travel company uses the last three years of its sales invoices to determine package deals. (This is primary data, as it involves analyzing the company's own collected data.)
- A soft drink company conducts neuromarketing studies to gauge the effectiveness of its advertising. (This involves collecting new data to understand consumer behavior.)
- A real estate agent uses questionnaires to assess customer satisfaction. (This is primary data collection through direct surveys).
So, the correct answers are:
- An electronics manufacturer uses U.S. Census data to create customer profiles.
- A hotel chain purchases syndicated panel data to identify demographic trends.