Multiple Choice Question

Though data collected at the checkout counter of a grocery store are primarily used for sales and inventory records, this data can also be used to study how consumers shop. This latter use is an example of Blank______ data.
Multiple choice question.

observational

primary

internal secondary

external syndicated

1 answer

The correct answer is internal secondary data.

This data is collected by the grocery store (internal) and can be repurposed for analyses outside of its original intent (secondary use), such as studying consumer shopping behavior.