Question

Multiple Choice Question
Which characteristic is most important in identifying which data to collect for marketing research?
Multiple choice question.

data that are simple to analyze with statistical tools

data that are relevant to decisions for marketing actions

data that are inexpensive to obtain

data that can be obtained in the shortest period of time

Answer 1

The most important characteristic in identifying which data to collect for marketing research is:

**data that are relevant to decisions for marketing actions.**

This is because the primary goal of marketing research is to inform and guide decision-making, so the relevance of the data to the specific marketing decisions at hand is crucial.