The second step in a marketing research project involves developing a research plan. This includes specifying the Blank______ for the research activity and identifying the Blank______ needed for marketing decisions.

Question

The second step in a marketing research project involves developing a research plan. This includes specifying the Blank______ for the research activity and identifying the Blank______ needed for marketing decisions.
Multiple choice question.

objectives; people

customers; research

constraints; data

data; people

GPT-4o mini · Answer

The correct answer is **objectives; data**. So, the completed sentence would read: "The second step in a marketing research project involves developing a research plan. This includes specifying the **objectives** for the research activity and identifying the **data** needed for marketing decisions."