Question

Multiple Choice Question
Marketing researchers spend a great deal of time defining a marketing problem precisely. What increases the probability of successful marketing research effort?
Multiple choice question.

objectives that require long-term studies

objectives that are very similar to previous ones

objectives that will lead to the same marketing actions, despite the findings

objectives that are neither too broad nor too narrow

Answer 1

The correct answer is:

**objectives that are neither too broad nor too narrow**

This option increases the probability of a successful marketing research effort because it allows for a focused approach to the research, ensuring that the objectives are clear and actionable.