Question
When Carter decided to start a luxury cologne company, he hired a wealthy aristocrat from France as his primary spokesperson. Which aspect of the marketing mix focuses on this action?
A. positioning
B. price
C. unique selling proposition
D. personal selling
A. positioning
B. price
C. unique selling proposition
D. personal selling
Answers
GPT-4o mini
The action of hiring a wealthy aristocrat from France as a primary spokesperson for the luxury cologne company focuses on **A. positioning**.
Positioning involves how a brand or product is perceived in relation to competitors in the market. By choosing a high-profile and affluent spokesperson, Carter is trying to create a specific image and appeal to a luxury market segment, which reflects the positioning strategy of the brand.
Positioning involves how a brand or product is perceived in relation to competitors in the market. By choosing a high-profile and affluent spokesperson, Carter is trying to create a specific image and appeal to a luxury market segment, which reflects the positioning strategy of the brand.