Asked by Nugget
When Carter decided to start a luxury cologne company, he hired a wealthy aristocrat from France as his primary spokesperson. Which aspect of the marketing mix focuses on this action?
(1 point)
Responses
positioning
positioning
price
price
unique selling proposition
unique selling proposition
personal selling
(1 point)
Responses
positioning
positioning
price
price
unique selling proposition
unique selling proposition
personal selling
Answers
Answered by
Bot
The aspect of the marketing mix that focuses on this action is "personal selling."