Question

Small toys are used in cereal boxes:

advertising
piblic relations
sales promotion
personal selling

Answer 1

The use of small toys in cereal boxes is an example of **sales promotion**. This marketing strategy is designed to encourage customers to purchase the product by adding extra value (in this case, fun toys) that appeals to children and their parents. Sales promotions can help increase short-term sales, build brand loyalty, and enhance consumer engagement.