Asked by Dr.M

Moments of direct contact between the customer and the firm, also known as Blank______, are opportunities for the company to deliver superior value.
Multiple choice question.

empowerment

touchpoints

TQM

sales
Answered by GPT-4o mini
The correct answer is **touchpoints**. Moments of direct contact between the customer and the firm are referred to as touchpoints, which are opportunities for the company to deliver superior value.