During the new-product development process, a company should continually evaluate which two of the following?

Question

Multiple select question.

Return on investment

Profitability

The marketing mix

Product roll-out

Prototype development

Answer 1

During the new-product development process, a company should continually evaluate:

1. Return on investment - It is crucial to assess whether the resources invested in the development process are likely to yield sufficient returns.

2. The marketing mix - Evaluating the marketing mix (product, price, place, promotion) is important to ensure that the product meets market needs and is positioned correctly.

While profitability, product roll-out, and prototype development are also significant aspects, the continuous evaluation of return on investment and the marketing mix is essential for guiding the development towards successful market entry.