The longer new-product development takes, the more likely it is that Blank______.

Question

Multiple choice question.

customer needs will have changed

total development costs will fall

the product will succeed

competitive advantage will be achieved

Answer 1

The correct answer is: customer needs will have changed.

Longer new-product development times can lead to shifts in market demands and consumer preferences, making it likely that the initial product concept may no longer align with customer needs by the time it is launched.