The one key trait found in companies that are successful at developing new goods and services is Top-management support. Support from top management is crucial as it fosters a culture of innovation, allocates necessary resources, and guides the strategic direction of product development efforts.
What is the one key trait found in companies that are successful at developing new goods and services?
Multiple choice question.
Top-management support
Global introduction of product
Low production costs
Large marketing budgets
1 answer
1 answer