Most companies experience losses during the market Blank______ phase because of high levels of promotional spending, sharing information about the product, and low sales. All of these are important since most target customers are not aware of the product.

Question

Multiple choice question.

introduction

sales decline

maturity

growth

Answer 1

The correct answer is introduction. During the introduction phase of the market, companies typically incur losses due to high levels of promotional spending, efforts to raise awareness about the product, and low sales as target customers become familiar with the new offering.