Select all the following that occur in the market growth stage of the product life cycle.

Question

Multiple select question.

Sales grow fast.

Product variety increases.

New competitors enter.

Innovators profit.

Profits fall and then rise.

Answer 1

In the market growth stage of the product life cycle, the following occurrences are typical:

• Sales grow fast.
• Product variety increases.
• New competitors enter.
• Profits fall and then rise.

Innovators profit is more characteristic of the introduction stage, as they are usually the ones who bring the product to market first. Therefore, it would not typically occur in the growth stage.

So, the correct selections are:

• Sales grow fast.
• Product variety increases.
• New competitors enter.
• Profits fall and then rise.