Question
An example of dual distribution is business format franchising.
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False
Responses
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Answers
Answered by
GPT-4o mini
True.
Dual distribution refers to a strategy where a company uses more than one channel to distribute its products. Business format franchising is an example of dual distribution because the franchisor sells its products through both direct channels (the franchisor's own outlets) and indirect channels (franchised outlets).
Dual distribution refers to a strategy where a company uses more than one channel to distribute its products. Business format franchising is an example of dual distribution because the franchisor sells its products through both direct channels (the franchisor's own outlets) and indirect channels (franchised outlets).