Great Grains manufactures and sells a variety of baked goods under its Baked Better brand name. When the company developed a new line of cookies, it chose to brand them as Chewy. For Chewy, Great Grains is using a(n) Blank______.

Question

Multiple choice question.

individual brand

dealer brand

select brand

private brand

Answer 1

For Chewy, Great Grains is using an individual brand.