Which of the following best defines brand familiarity?

Question

Multiple choice question.

It has to do with whether or not a company has a trademarked brand.

It refers to the extent to which customers recall and accept a company's brand.

It means customers use one product for such a long time, they feel the need to change.

It means customers have not yet heard of a company's brand.

Answer 1

The option that best defines brand familiarity is:

It refers to the extent to which customers recall and accept a company's brand.