Which of the following conditions help enable successful branding? (Check all that apply.)

Question

Multiple select question.

When it is easy to maintain product quality that is the best value for the price

When there are no economies of scale available to the marketing firm

When customer need is great enough to make the branding effort profitable

When the product is not widely available and is difficult to find

When customers can easily identify a product by brand or trademark

Answer 1

The conditions that help enable successful branding from the options provided are:

1. When it is easy to maintain product quality that is the best value for the price - Maintaining high quality and good value can enhance brand perception and loyalty.

2. When customer need is great enough to make the branding effort profitable - A strong customer need can support the success of a branding effort, as it creates demand for the branded product.

3. When customers can easily identify a product by brand or trademark - Easy identification strengthens brand recognition and loyalty, making it essential for successful branding.

The other options do not typically contribute to successful branding:

• When there are no economies of scale available to the marketing firm - This is generally a disadvantage for branding, as economies of scale can help reduce costs and improve competitive positioning.
• When the product is not widely available and is difficult to find - Limited availability may hinder brand success instead of enabling it, as it can reduce customer access and awareness.