The correct answer is nonrecognition. This term refers to a situation where a consumer is not aware of a brand or does not recognize it at all. In this case, since Lisle has never heard of Refinery29, it falls under nonrecognition.
Lisle has never heard of the site Refinery29. This is an example of brand Blank______.
Multiple choice question.
recall ability
insistence
nonrecognition
rejection
1 answer
1 answer