True or false: When the demand for a brand is strong enough to keep the market price high, there is a favorable market for successful branding.

Answer 1

True. When the demand for a brand is strong enough to support a high market price, it indicates that consumers perceive value in the brand, which often stems from effective branding strategies. A favorable market for successful branding emerges when strong demand allows brands to maintain premium pricing, differentiating them from competitors and enhancing their profitability.