The purpose of branding is primarily to identify a product. While branding can have broader implications, such as influencing market segmentation and fostering competition, its main function is to create a unique identity for a product or service in the marketplace, helping consumers recognize and differentiate it from others.
What is the purpose of branding?
Multiple choice question.
To determine a marketing segment
To discover new product innovations
To foster competition
To identify a product
1 answer
1 answer