When demand for a service fluctuates greatly, it causes problems for the marketing manager, because there is no way to keep an extra supply of services in a warehouse. In other words, services are Blank______.

Question

Multiple choice question.

reliable

perishable

tangible

expensive

Answer 1

In this context, the correct answer is "perishable."

This term indicates that services cannot be stored or inventoried like physical products. If they are not consumed at the time of availability, they are essentially lost.