Kendra is shopping at the new organic food store. She wants to buy her favorite organic granola, but is disappointed to find another brand on the store shelf. From a marketing point-of-view, the granola on the shelf lacks Blank______ because it doesn't meet Kendra's needs.

Question

Multiple choice question.

diversity

quality

predictability

reliability

Answer 1

From a marketing point-of-view, the granola on the shelf lacks reliability because it doesn't meet Kendra's needs. Reliability in this context refers to the consistency in the availability of a preferred product that meets customer expectations. Since Kendra is looking for her favorite brand and finds a different one, it signifies that the store's offerings are not reliable in fulfilling her specific desires.