Kendra is shopping at the new organic food store. She wants to buy her favorite organic granola, but is disappointed to find another brand on the store shelf. From a marketing point-of-view, the granola on the shelf lacks Blank______ because it doesn't meet Kendra's needs.

Question

Multiple choice question.

predictability

quality

diversity

reliability

Answer 1

From a marketing point-of-view, the granola on the shelf lacks predictability because it doesn't meet Kendra's needs. Predictability in this context refers to the expectation that the products she prefers (like her favorite organic granola) will be available when she shops.