Which statements about clickstream analysis are true? More than one answer may be correct.

Question

Multiple select question.

It generally includes collecting data on which pages website visitors view.

It involves conducting in-depth interviews to collect qualitative data.

It is the process of collecting and analyzing data about website visitors.

It can help marketers create more of the content or advertising that website visitors want.

Answer 1

The following statements about clickstream analysis are true:

1. It generally includes collecting data on which pages website visitors view.

2. It is the process of collecting and analyzing data about website visitors.

3. It can help marketers create more of the content or advertising that website visitors want.

The statement "It involves conducting in-depth interviews to collect qualitative data." is not true regarding clickstream analysis, as it primarily focuses on quantitative data derived from user interactions on websites.