The Clothing Company sent e-mails with two different subject lines. Five hundred customers received one that said "20% Off and Free Shipping," while another 500 received one that said "Big Sale." The rest of the e-mail message was the same. Marketing managers then compared how many customers from each group clicked through to the Clothing Company from the email. To do their market research, the Clothing Company used Blank______.

Question

Multiple choice question.

the observation method

a control panel

an MROC

the experimental method

Answer 1

The correct answer is the experimental method.

In this scenario, the Clothing Company is testing two different subject lines to see which one results in more customer engagement (click-through rates). This setup is characteristic of an experiment, where different variables (subject lines) are manipulated to observe their effect on the outcome (click-through rates).