A marketing researcher at a soda company conducted a survey to determine the number of respondents who have tried their new diet soda. He calculates a percentage for respondents who have tried the product and figures an average score for how satisfied they were. The researcher is conducting Blank______.

Question

Multiple choice question.

quantitative research

qualitative research

medical research

syndicated research

Answer 1

The researcher is conducting quantitative research.

This type of research focuses on quantifying data and typically involves the use of surveys to gather numerical data, which is then analyzed statistically. In this case, the researcher is calculating a percentage and an average score, which are both quantitative measures.