A good situation analysis offers which of the following benefits to marketing managers? (Check all that apply.)

Question

Multiple select question.

It gives useful information.

It may eliminate the need to collect more data.

It is comparatively quick.

It eliminates the problem area.

Answer 1

A good situation analysis offers the following benefits to marketing managers:

• It gives useful information.
• It may eliminate the need to collect more data.
• It is comparatively quick.

However, it does not eliminate the problem area; rather, it helps identify and understand problem areas that need to be addressed.